UK 2012 Consumer Satisfaction Index Homewares

UK Consumer Satisfaction Index 2012 for homewares is based around individual retailers and provides a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Features and benefits

• Measures and ranks customer satisfaction for all significant retailers in the sector over six years (2007-2012)
• Includes ratings for price, range, quality, service, convenience, ambience, layout and facilities. Use these to understand strengths and weaknesses
• Identifies the biggest CSI winners and losers in homewares this year, highlighting those that pose the greatest threat to your business

Your key questions answered

• What is driving satisfaction for different retailers in homewares? Which retailers have improved the most?
• What are your competitors' strengths and weaknesses and how can you exploit them by adapting your own strategies?
• How are drivers of satisfaction changing in terms of importance in the consumers' eyes? What impact is the economy having on drivers of satisfaction?

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Report Details:
Published: May 2012
No. of Pages: 19
Price: Single User License: US $ 5250          Corporate User License: US $ 13125




Few Points from Table of Contents
EXECUTIVE SUMMARY
About CSI
Summary of findings – Homewares
Strong range leaves IKEA top as John Lewis slides to third
Wilkinson remains top for price and rises five places overall
Convenience snapped up by Sainsbury's
Marks & Spencer makes biggest quality gains, displacing John Lewis
John Lewis still outscores on service
Gains made in ambience at expense of Dunelm Mill
SYNOPSIS AND COMPARATIVES
Homewares
RANKINGS
Overall ranking – homewares
Winners since last year – homewares
Losers since last year – homewares
Rankings for range – homewares
Rankings for price – homewares
Rankings for convenience – homewares
Rankings for quality – homewares
Rankings for service – homewares
Rankings for ambience – homewares
Rankings for facilities – homewares
Rankings for layout – homewares

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